In order to make strategies for business it is must to realize the value of the information you holds and generates- whether about customers, sales or operations.
What is key element for the success of any business?
Right Information at the Right Time.
Issues like marketing competition, customer retention, inventory control, financial modeling bother organizations all around, and to tackle with the same they invest huge sums of revenues. But if we look into the matter closely, then solutions of all problems are hidden in the above answer!