R12 Oracle Marketing Fundamentals   

What you will learn:

This course is built around implementation workflows to provide maximum relevance to the activities of implementers and administrators of the Oracle Marketing application. Scenarios and solutions demonstrate the implementation and setup requirements so the end user is able to navigate and work around the application as desired. The course also provides an insight into how Oracle Marketing integrates with other E-Business Suite applications to provide a complete marketing solution. Hands-on practices enable students to create and setup administrative prerequisites for campaign and audience activities. They also learn how to setup the common components in Marketing, and use metrics to track the various activities within the application.

Learn to:

• Create administrative prerequisites for campaign activities
• Setup the common components in Marketing
• Use metrics to track the various activities within the application
• Create campaign activity templates
• Set up marketing calendars

Audience:

• Functional Implementer

Course Objectives:

• Describe the main features and functions of Oracle Marketing
• Identify where Oracle Marketing fits in the E-Business Suite of products
• Implement the common Marketing components
• Implement the campaign setup process
• Set up metrics and audience for marketing use
• Implement and set up the Home page bins, reports, and charts

Course Topics:

Implementing Marketing Campaigns

• Implementing Campaign Users
• Setting up Campaign Templates
• Understanding Campaign Approvals
• Setting up Categories
• Setting up Geography
• Setting up Monitors

Executing Marketing Campaigns

• Understanding the Campaign Workbench
• Viewing the Activities Gantt Chart
• Viewing the Campaign Hierarchy
• Executing Campaigns
• Creating Campaign Activity Templates
• Creating Campaign Activities

Implementing Fulfillment of Marketing Objects

• Creating Content Types and Cover Letters
• Creating an E-mail Activity
• Setting Repeating Options
• Specifying Click Through Destinations
• Creating Target Groups for an Activity
• Submitting an Activity for Approval

Setting up Audience

• Generating Lists
• Creating Lists using a Query Template
• Creating a Query Template
• Managing Lists
• Creating Deduplication and Fatigue Rules
• Importing Lists
• Creating Suppression Lists

Setting up Common Components

• Setting up Common Component Profiles
• Creating Custom Setups
• Setting up Concurrent Programs
• Setting up Tasks and Notes

Implementing Prerequisite Components

• Understanding Mandatory Dependencies
• Understanding the CRM Application Foundation
• Setting up Marketing Calendars
• Understanding Conditional Dependencies

Implementing Home Page Bins, Reports, and Charts

• Understanding Marketing Intelligence
• Setting up System Profiles
• Defining Marketing Calendar Periods
• Verifying Lookups
• Defining Exchange Rates
• Loading Marketing Facts
• Creating and Refreshing Materialized Views