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Know CRM “Know CRM” is an intensive short duration workshop where we don’t just talk about CRM concepts but how they can be implemented usefully in your day to day operations. CRM consultants will share their knowledge and experience with you and help you understand the components of an effective CRM solution through guided demonstrations of Oracle CRM On Demand.

Salient Features:

•Real-time Hands-on Experience of handling a CRM Application
•Participation Certificate by the Industry Leaders
•Courseware

(Business Lunch & Tea/Coffee will also be provided.)

Objectives:

By the end of the program, participants will be able to:
• Understand why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
• Determine the uses and objectives of a CRM system.
• Use CRM for improving marketing, sales, customer service, and customer contact.
• Recognize best practices in implementing a CRM strategy.
• Learn how to select the right tools for your business-- so it can grow today--and on into the future.
•Customer success story.

Who Should Attend:

• Marketing, Sales and Service professionals
• Middle- and senior-level managers from marketing, sales and operations, HR,strategic planning and general management
•HR Managers- to understand the criteria’s to look for in a Marketing, Sales & Services reps while recruiting them
• Senior technology and information managers who support marketing, e-business and CRM programs
• Product, brand, e-marketing and advertising managers
• Finance managers responsible for customer profitability measurements and analysis

Workshop Contents:

This one day workshop will cover the following:

Overview of CRM:

• Defining CRM
• Importance of CRM to companies
• CRM Drivers
• Constituents of Good CRM Strategy
• CRM and Technology
• Three pillars of CRM
• CRM and Business Intelligence

CRM and Marketing:

• Campaign Planning and Management
• Email Marketing
• List Management
• Campaign Design and Execution
• Lead Management

Lead Qualification:
Lead Assignment:

• Marketing Analytics

CRM and Sales:

• Lead Conversion
• Opportunity Management

Sales Methodologies:
Sales Coach:
Pipeline Analysis:

• Forecast Management
• Account and Contact Management
• Activity Management
• Calendar and Task management
• Partner Relationship Management

CRM and Customer Service:

• Service Request Management
• Multichannel support
• Asset and Activity Management
• Solution Management

CRM and Business Intelligence:

• Benefits from CRM Analytics
• Campaign effectiveness
• Sales effectiveness
• Service Analysis
• Customer Analysis
• Key Business trends

Why are we doing this:

• we are stimulating the market and encouraging adoption of CRM
• we are extending our network

Costs :

• INR 750/- Per Participant

You can avail our group discounts for 2 or more participants. INR 500/- Per Participant in Group

Duration: 1 Day
Session Timings: 9.30 am to 4:00 pm
Schedule Dates:

• 8th August'09
• 22nd August'09
• 29th August'09

LAST DATE OF REGISTRATION: 2 days prior to the scheduled dates!!!

Confirmation Only by Registration
No Rescheduling Once Registered!!!

OTHER OFFERINGS!!! * New

• For participants who could not attend the workshop on the scheduled dates, we are offering a 45 minute On-line workshop at our office.
• We also offer on site workshops to corporates, on site, with minimum 8 participants. As per your requirement, the workshop can be customized for Marketing, Sales and Service Processes.