Oracle Lead Management for Banking Industry

Oracle Lead Management for Banking Industry
Bank Lead Generation Flow:
Bank industry generates lead from three sources-

Planned Campaign Management
Customer Walk-in
Web enquiries.

Customer creation followed by lead update process to convert enquiry into sell.

Oracle Lead Management Process:
Oracle provides master record generation utilities to maintain master records.

Customer Master:

Created in TCA, Receivables and Sales.
These master records help to track exiting [...]