Just Knowing Your Customers Is Not Enough!
How much do you know about your customers? Name, Age, Address and…
But major thing is not what you know – but – what are you doing with it?
It’s of no use to keep such information in data warehouses when companies spent so much money on gathering and storing it. Instead, picture this: An organization implements a comprehensive Business Intelligence Tool to analyze this data. Now, the Sales & Marketing Teams are utilizing the analysis generated from this BI tool to formulate future business decisions. Doesn’t this make more sense?
Organizations are spending millions of dollars on CRM tools in order to capture customer data and store it. But what about the action, how to use this?
Analysis of customer data, like: age, income, lifestyle, number of products purchased, spending power, what the spending was on, etc. can help answer the questions like: Who are the most valuable customers? What is the most lucrative segment? And more! Thus to maximize your business, ensure retention of highly valuable customers.
Retention of existing customers is crucial, especially during an economic downturn. Already there is less consumer money to be spent and as such customers are taking more care over where they want to spend it. But organizations also need to acquire new customers, for which it is a must to ensure that your organization is operating at maximum efficiency. By measuring the length of your sales cycle, forecast demand in advance. Thus, you can meet customer expectations and guarantee optimized resource deployment.
Now, the million $ Question! How to do it?
Yes! We have the solution.
CRM Applications: Obviously the starting point, but now it’s leveraged enough. A Complete and comprehensive CRM solution is one which is easy to use, has Industry-specific functionality, Web 2.0 features, effective analytics, possibility of integration, and expandable.
Business Intelligence: As the name suggests, BI technologies enable organizations to pull together and analyze operational data about their business. It will be a logical move for organizations to apply this.
So know your customers better and also capitalize on the same…
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Abhishek S.
December 31st, 2009 - 03:23
Setting Up Your Functional Testing Environment
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You must perform the following steps to set up your Siebel Test Automation environment.
Install your functional test tool and any necessary add-ins.
For more information, see the documentation that accompanies your test tool.
Activate test automation on your Siebel Server.
To activate test automation on the server, open the .CFG file for the applications you are testing and set the EnableAutomation and AllowAnonUsers switches to TRUE in the [SWE] section.
[SWE]
…
EnableAutomation = TRUE
AllowAnonUsers = TRUE
…
After you have updated the CFG file, you must restart the Siebel Server. This prepares the server for test automation.
Request test automation information in the URL.
To perform functional test automation on your Siebel application, you must tell the SWE to generate test automation information using a SWE command. To do so, append the SWECommand=AutoOn token to the URL. For example:
http://hostname/callcenter/start.swe?SWECmd=AutoOn
This tells the Siebel Web Engine (SWE) to generate test automation information for Siebel applications.
Secure Access to the Siebel Test Automation Framework
The Siebel Test Automation framework allows you to implement secure access to test automation, in which the SWE requires a password to generate test automation information. This is useful for real-time testing in a production environment, and can be integrated with system monitoring tools, such as Topaz from Mercury Interactive.
In addition to the steps described above, you must also perform the following steps to activate secure access to Siebel Test Automation.
Define a Password on your Siebel Server.
To define a password for test automation on the server, open the .CFG file for the applications you are testing and set the AutoToken switch in the [SWE] section to the test automation password.
[SWE]
…
EnableAutomation = TRUE
AllowAnonUsers = TRUE
AutoToken = mYtestPassword
…
The password is case-sensitive and can only contain alphanumeric characters. After you have updated the CFG file, you must restart the Siebel Server. This prepares the server for secure access to test automation.
Send the Password in the URL.
When you have defined a password on your Siebel Server for secure access to test automation, you must indicate that password in the URL. The URL token is in the format AutoToken=password. For example:
http://hostname/callcenter/start.swe?SWECmd=AutoOn&AutoToken=mYtestPassword
If a password is defined in the CFG file and you do not indicate the password in the URL, the SWE does not generate test automation information.